Do you record client calls?

If you do, they could be the key to creating website content (blog content too) that actually converts your visitors into real leads ($$$).

If not… well, I have a few other options for you.

I’ve written a lot of website content for SaaS companies…


( Just 3 months from sketch to launch)

July 2020, Jay Desai decided to start posting and engaging on LinkedIn for the first time in his marketing career. …


Are you planning your content based on goals?

How about this- is your content doing what you want it to?

In most cases, you want your content to do one of two things: drive traffic/ engagement or drive conversions.

Each time I create a content strategy, I set goals for…


This is really helpful, and I'm wondering if I can make it work for my fiction novel as well.


There are hundreds of ways to measure content ROI, but this method specifically tracks leads generated from blog content.

For generations, the belief that you can’t track leads from content has been present in the minds of every content marketer out there.

We’ve been told, “It takes a long time…


It’s a simple system, really.

I write… a lot.

But you’d also be surprised at how little I write as well.

Some days I am writing for 3 hours. Other times, I’ll be here for 13. Okay, so here’s the deal.

I am a freelance content marketer, and in the…


How I never run out of ideas for social media, my blog, and more….

I write for my website, for Medium, for my clients’ sites, for trade publications, guest posts, and several social media platforms. But I don’t stop there. …


It takes too much time to promote content- but what are you giving up by avoiding it?

Believe me, I get it.

Content promotion takes a heck of a lot of time. …


It’s easier than you think.

As a content marketer for B2Bs, a huge part of my job is ensuring I create content that really matters- that “reaches a target audience”.

To do this, I have to know what the audience really wants… and NEEDS.

The process of discovering this is…


It completely changed my perspective of the US

When I was 24, I hopped on a plane and disappeared for 3 months.

It was entirely intentional that I should let go of absolutely everything in America, including who I was. With each new place I’d traveled to- 54 cities in…

Sarah Colley

I run a Content Marketing Agency called The Write Destination, but I also happen to write novels and short stories. You can find some at Outsidersnews.com

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